The Levi’s “The Icons: Style in Denim” collection reimagines denim heritage with modern energy and bold design. It celebrates the brand’s legendary know-how while embracing fresh silhouettes, innovative features, and contemporary fits. For example, this collection revives the twentieth-century iconic 501® line such as the 501® 90s straight-leg with vintage relaxed fit, the 501® Curve tailored for curvy figures, and the 501® Original that honours denim’s Americana roots.
Moreover, the line introduces statement pieces like Baggy Dad Jorts, Mid-Thigh Shorts, Baggy Capris, and Women’s Cinch Barrel with bold contemporary touches. Levi’s equips these styles with updated fabrics, fits, and features—such as adaptive Thermodapt material that adjusts to hot or cold weather.
The Icons: Style in Denim – Celebrating Authentic Style and Modern Craft
Designed for the modern generation, this collection blends Levi’s heritage with street-forward sensibility. It resonates with individuals who respect authenticity, yet seek personal style expression. It’s versatile enough for layering with outerwear or creating monochrome denim-on-denim looks.
Together, Levi’s solidifies its role as a global denim pioneer that respects tradition while advancing style and innovation. The Icons collection stands as a symbol of confident identity, cultural relevance, and lasting quality. Whether you value heritage cuts or contemporary attitude, this line provides both with precision and purpose.
In addition, “The Icons: Style in Denim” offers immersive shopping events where fans access exclusive deals, vouchers, and limited-edition merchandise. These events take the collection beyond clothing—they transform denim into lifestyle moments. One of these events took place at Plaza Senayan, where ASA supported the occasion by handling KOL collaborations and ensuring “The Icons: Style in Denim” made a strong impact across social media platforms.
Embrace the full experience of “The Icons: Style in Denim” and discover how denim’s past can inform tomorrow—where craftsmanship meets modernity, and classic meets fresh in every stitch.+
Read more
Onitsuka Tiger ULTI RS Series Redefines Performance
Other Project
asa
Mahitala by Iwan Tirta Private Collection: Celebrating Indonesian Batik Art and Heritage in Modern Fashion
On 21 November 2024, Iwan Tirta Private Collection, supported by BCA, proudly launched its latest masterpiece, Mahitala, at The St. Regis Jakarta. Meaning “great earth” in Sanskrit, Mahitala pays homage to Indonesia’s vast cultural and natural heritage. Through the timeless artistry of batik, the collection celebrates the soul of the archipelago with elegance and purpose. […]
asa
Jejak Rasa Yogyakarta Film Screening at the Indonesia Pavilion at Expo 2025 Osaka
On 18 September 2025, the Indonesia Pavilion at Expo 2025 Osaka proudly presents the Jejak Rasa Yogyakarta Film (The Flavor Trails of Yogyakarta). Directed by Garin Nugroho and co-produced by the Didit Hediprasetyo Foundation and Titimangsa, the film features acclaimed singer and actress Maudy Ayunda. It highlights Yogyakarta’s vibrant culinary heritage and its strong connection […]
