ABC

We believe in everyday life stories. No story is better than another.

We believe that every everyday life story is equally valuable, and no story is better than another.

We are ABc

We believe in everyday life stories. No story is better than another. As a human, as a brand, or as a company, each narrative has a particular definition. And that is what makes every story matter.

Our Value

creativity
creativity

Storytelling can be delivered in limitless ways—print or digital, writing or audio, photo or video, online or offline. Whatever the format, creativity becomes the bread and butter of our approach.

collaborative
collaborative

A collaborative effort becomes our foundation in the decision-making process and obtains the ideal purpose.

agility
agility

New norms force us to accept technology innovation and disruption within a blink of an eye. Hence we employ always to be adaptive to the constant changes and be agile to every new idea.

Our Team

 

The age of constant changes challenges us to always be agile to every new idea to stay relevant.  This outlook is assembled from daily conversations and interactions with the team. Our diverse insight is born from the fresh graduate eyes to experienced professionals points of view.  A simple task to face challenging responsibilities can be achieved with a creative and collaborative effort. We understand that every roles and contribution matters.

Founded by Boedi Basoeki and Aisyah Iskandar, Alphabet Company consolidates ASA’s communication boutique agency and the distribution and retail units.  The distribution and retail firm started out from the needs of its founder as a couple and young parents when they are looking for alternative answers concerning good design and quality that can be reached at an approachable price point. 
Inspired by how heritage brands cultivate their narrative, they seek original stories at the heart of their acquired things. When partnering up in 2017, they started to share stories that matter through their services and brands.