Careers
Started out from their lifestyle needs as a couple and young parents, Boedi Basoeki and Aisyah Iskandar are always on the lookout for alternative solutions with good design and good quality that can be obtained at an accessible price point. Inspired by how heritage brands cultivate their narrative, they seek original stories at the heart of the things that they acquire.
Seeing the industry’s gap for a provider of such, they then decided to partner up in 2017, consolidating the communication agency ASA and its sister, the lifestyle and retail distributor company In Alphabetical Order, under Alphabet Company. And with it, they started to share stories that matter through both its services and brands.
Job Function
Developing long term good and beneficial relationships with all business stakeholders for the lifestyle marketing & communication agency.
Responsibilities
- Be the primary point of contact for the client and be an ambassador for the company at meetings and networking events.
- Managing the client relationship through effective communication, problem-solving, and responding to requests.
- Maintaining accurate records of meetings, decisions and following actions.
━ Taking client communication briefs.
━ Communicate client agendas to other team members.
━ Presenting and selling creative work.
- Planning and preparing presentations.
━ Communicating new service development to prospective clients; discovering and exploring opportunities.
━ Developing quotes and proposals.
━ Closes new business deals by coordinating requirements, developing and negotiating contracts, and integrating contract requirements with project operations.
- Ensuring that project deadlines and budgets are met, communicating and seeking approval of any changes.
- Identifying ways to grow client accounts through new business opportunities.
━ Following up on new business opportunities and partnerships, setting up meetings, and maintaining current client relationships and networks.
- Keeping the team and the client up to date with helpful knowledge.
- Managing the work and performance of team members, e.g. Account Executive.
Provide report and analysis.
Requirements
- Bachelor’s degree in sales, communications, or related field.
- 2 – 3 years of related experience.
- Excellent project and time management competencies.
- Exceptional verbal and written communication skills.
- Ability to collect, track, and analyze large amounts of data.
- Adaptability and strong problem-solving skills.
- Excellent active listening skills.
- Ability to build rapport and collaborate with others within the company and externally.
- Understanding of clients and consumer behaviours and industry trends.
- Extensive, accurate product and service knowledge.
Job Function
The Content Creator will be driving user engagement to turn business objectives into creative output.
Responsibilities
- Passion for creating impact through storytelling with a keen interest in solving user problems through content. The main focus is to create the proper communication – copy, visuals, and audio to heighten user acquisition.
- Curate relevant and trending topics from internal or external sources and repurpose them into the creative and relevant content.
- Willing to dive in-depth understanding of our target audience and craft all of our creative campaigns based on these findings.
- Develop and collaborate with designers and other teams to achieve business objectives.
- Help develop and execute strategies across social media channels, including but not limited to contests, brand partnerships and interactive content.
- Implement a solid content production plan and deliver output according to the brand’s tone of voice.
- Perform as a personality for purpose on social media (e.g. Instagram, Tiktok and Live session)
- Communicate with industry professionals and influencers via social media to create a strong network
- Create monthly report
Requirement
- Bachelor’s Degree in Marketing/Mass Communication or equivalent.
- 1-2 years of experience in content creation or other related fields.
- Have good communication and public speaking skills.
- Have a portfolio of creating content across different platforms.
- Able to meet critical deadlines and have the self-discipline to maintain daily content.
- They are highly organized and passionate about retail and brands.
- Have extensive knowledge of social media best practices and online editorial.
- Understanding of social media metrics.
- Eager to learn with a sense of ongoing trends.
- Able to take direction and work in a team and have a great initiative and ability to work independently.
- Writing skill is a plus.
Job Function
PR & Influencer Marketing will help develop and execute the PR & influencer marketing strategy & initiatives.
Responsibilities
- Develop strategies and innovative plans for PR & Influencer Marketing for different campaigns and markets
- Coordinate tailored PR & influencer market approaches to make the brand stand out and be more relevant to local consumers.
- Develop creative and innovative event concepts and execute the production of these PR / Influencer events
- Be a strong storyteller, and able to tell the stories wants to share and leverage all options in the markets without losing the brand values.
- Align internally with the essential stakeholders and make sure all initiatives align with the marketing strategy.
- Execute the PR & Influencer Marketing plan through different initiatives.
- Daily handling of requests, vetting, briefings and evaluations.
- Write materials like press releases, factsheets, internal releases and briefings for spokespersons.
- Create toolboxes for PR & Influencer marketing campaigns.
- Assist the markets with tailored market approaches.
- Provide report & track performance in all the needs according to set up KPIs.
Requirements
- Bachelor’s degree in PR, Communication, Media, Marketing or similar
- Two years experience of in PR and influencer marketing
- Brand experience is a must
- Strategic and creative mindset
- Experience in all social media platforms & Microsoft Office (PowerPoint, Excel, Word)
- Solid verbal and written communication skills in English, preferably native.
- Great attention to detail with a can-do attitude
- Team player who thrives within a dynamic, fast-growing company
- Ability to offer a qualitative and quantitative rationale for ROI
Job Function
Responsible for developing campaigns to increase digital sales and working with different online sales platforms.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute and measure experiments and conversion tests
- Collaborate with internal teams to create campaign advertising
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Collaborate with agencies and other vendor partners
- Ensure that the brand message is consistent
Requirements
- 2+ Years of Experience in Digital Marketing
- Experience executing paid social media campaigns
- Bachelor’s degree in marketing or business or related fields
- Creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Strong analytical skills and data-driven thinking
- Incredible attention to detail
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Additional plus point
━ Demonstrable experience in SEO/SEM, marketing database, email, social media and display advertising campaigns
━ Experience with A/B and multivariate experiments
━ Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
━ Working knowledge of ad serving tools (e.g., DART, Atlas)
━ Experience in setting up and optimizing Google Adwords campaigns.
