Onitsuka Tiger ULTI RS™ Series – Redefines Performance

Onitsuka Tiger ULTI RS™ Series marks the brand’s latest innovation as it approaches its 100th anniversary. Seamlessly blending high fashion with sports performance, this new category redefines modern footwear for a generation that demands both style and substance.

The ULTI RS™ Series has been created for modern, multidimensional lifestyles that demand both movement and expression. It has been engineered for individuals who think creatively and move between urban streets and natural terrains with ease.

The definition of sports footwear has been reimagined, and a new fusion of style and function has been introduced. Not only has a sleek silhouette been achieved, but superior comfort and advanced support have also been incorporated. Whether for daily errands or outdoor escapes, versatility has been prioritized while elegance has not been compromised. Because today’s wearer seeks more than just function, visual sophistication and emotional resonance have been embedded within each design.

Onitsuka Tiger ULTI RS™ Built for Expression and Performance

A fresh interpretation of “leisure sports” has been championed, and a new benchmark for lifestyle footwear has been set. While performance remains essential, expressive design has also been emphasized in the ULTI RS™ Series. Every pair has been equipped with advanced grip, premium cushioning, and enduring stability to support every stride. And since aesthetics matter, layered textures and fluid forms have been carefully combined to create eye-catching profiles.

Leading the collection is the TIGTRAIL™ RS, which has been crafted with semi-transparent mesh and tonal overlays. And although the silhouette is lightweight, its structure has been strengthened with Onitsuka Tiger’s renowned GEL™ heel technology.

Even unpredictable terrains can be navigated with ease, thanks to a geometric outsole pattern and debris-resistant fit. Inside, FF BLAST™ cushioning has been layered with TRUSSTIC™ support to ensure lightweight comfort and balance.

Ushering in a New Era

Two additional models—TIGRUN™ and TIGCOURT™—have been planned for release in Fall 2025. While each design honors heritage, the future of fashion-performance footwear has also been embraced. Exclusivity has been ensured, as the full ULTI RS™ Series will be made available only on onitsukatiger.com. And with this launch, a new era for Onitsuka Tiger has been confidently ushered in.

ASA was proud to serve as the event organizer, while also handling media relations and influencer engagement for Onitsuka Tiger Unveils a New Icon: The ULTI RS™ Series. We brought together key media partners and carefully selected the right KOLs to represent the brand—ensuring the right voice for the right product. This strategic alignment amplified the campaign’s impact, driving meaningful exposure and audience resonance. This collaboration marked a significant milestone for Onitsuka Tiger, with the launch gaining strong traction across key communities.