The First COACH Restaurant in The World

asa

20 Mar 2024

As we know, COACH is a fashion and luxury brand that is iconic, famous for its high-quality leather bag designs and other fashion products. With a history that began in 1941 in New York City, COACH has undergone significant transformation in its brand, shifting from a focus on classic leather goods to more contemporary designs and a broad lifestyle appeal.

Operating in Indonesia under PT. KANMO Group, COACH, which aims to target lifestyles opened its first restaurant in the world at Mall Grand Indonesia on March 1st 2024.

To launch the most thrilling COACH retail concept that mixed COACH restaurant and COACH Cafe, the first one-stop destination gift shop walk-through in Indonesia, for the loyal and new generation of COACH shopper.

ASA is leading the effort in organizing the launch of COACH’s historic journey in the restaurant industry, and Indonesia is the first stop in this exciting venture by becoming the first COACH Restaurant in the World. During the grand opening, ASA played an important role in coordinating all aspects of the event to ensure the successful launch of the COACH restaurant at Grand Indonesia