Shiseido Professional Sublimic Adenovital Relaunch

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7 May 2024

As experts in scalp care, Shiseido Professional recognizes the lack of awareness regarding scalp care, leading to premature aging of the scalp. Based on research conducted by the Shiseido Global Professional Division, signs of aging on the scalp and hair can start as early as 30 years old, although it’s possible for it to occur even earlier due to various factors such as genetics, stress, and others.

To address these concerns, Shiseido Professional Indonesia offers the exclusive SUBLIMIC ADENOVITAL hair and scalp care range to salon partners, aimed at rejuvenating the scalp and hair. On April 30, 2024, at The Langham Jakarta Hotel, Shiseido Professional reintroduced its scalp care products as a demonstration of their commitment to addressing scalp and hair damage.

To address these concerns, Shiseido Professional Indonesia offers the exclusive SUBLIMIC ADENOVITAL hair and scalp care range to salon partners, aimed at rejuvenating the scalp and hair. On April 30, 2024, at The Langham Jakarta Hotel, Shiseido Professional reintroduced its scalp care products as a demonstration of their commitment to addressing scalp and hair damage.

Glanny Helena, the Brand Manager of Shiseido Professional, explained that SUBLIMIC Adenovital features “Core Powerizing Technology,” an exclusive technology that works on the deepest layers of the scalp to accelerate the growth of new hair, strengthen hair from the roots, improve hair quality, and promote healthier scalp. The Adenovital range includes pre-shampoo, shampoo, conditioner, mask, and scalp serum. The product has received overwhelmingly positive reviews from several leading beauty influencers, leading to increased demand.

ASA had the opportunity to coordinate the launch event of Shiseido Professional’s Sublimic Adenovital to address scalp care. ASA played a crucial role in coordinating all aspects of the event, including managing the attending Key Opinion Leaders (KOLs), ensuring the success of the event held at The Langham Jakarta Hotel.

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