The Launch of Nespresso in Indonesia
asa
12 Nov 2021
“We are delighted because Nespresso is finally here in Indonesia and brings the ‘world’ of Nespresso, famous for high-quality coffee and provides a classy experience for coffee lovers in Indonesia. Nespresso always aims to deliver the highest quality coffee and the richest aroma across all of our varieties sustainably. At the touch of a button, we bring the world’s finest coffee grains to homes, offices, hotels, restaurants and cafes, providing our connoisseurs with the best coffee experience, cup after cup.”
“We are also very pleased to announce a local partnership with Kanmo Group. We look forward to working together to deliver the Nespresso experience in Indonesia,” said Renaud Tinel, Head of Asia for Nespresso, during the 2019 grand launch in Indonesia at Residence on 5 Grand Hyatt Jakarta.
Nespresso, the pioneer and reference for premium portioned coffee globally, officially announced its presence in Indonesia. After 32 years of continuous success and innovation in the premium portioned coffee market worldwide. Nespresso is once again building on its legacy of revolutionizing coffee consumption habits by bringing to Indonesia a range of world-renowned, high-quality coffees, easy-to-use, stylish machines and providing personalized service through the Nespresso Club, an exclusive Nespresso community for coffee lovers.
Nespresso is currently working with 3,229 farmers in Indonesia through the Nespresso AAA Sustainable QualityTM Program, which supports coffee farmers to improve the quality and productivity of their harvest while improving sustainability efforts.
All Nespresso machines are equipped with a unique technology that produces the optimal balance between the right temperature, quantity and speed of the water, and the optimal extraction pressure, creating the perfect cup of coffee.
The aluminium capsules are tightly sealed, keeping the freshness and aroma of the coffee away from factors that impair quality, such as light, air and humidity, and ensuring that all aromas are protected until they are finally extracted in the consumer's cup.
ASA was appointed as Event Organizer for the launch of Nespresso in Indonesia. We are responsible for developing creative content for the launch event held in Residence on 5 Grand Hyatt Jakarta.
We are collaborating with the visual artist Isha Hening to create virtual motion mapping to the entrance venue to illustrate the world of Nespresso. We also invited Chef Mandif Waroka to create signature cuisine pairing with the various Nespresso coffee.
The guests are welcome to experience a different types of Nespresso coffee machines and the coffee story to enjoy the good night, good friends, good food and good coffee.
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