C&F is a known destination for perfumes and beauty in Indonesia. Celebrating their 30th birthday with a collaboration with Alexandre.J – A Paris based eponymous fragrance brand that is known for their iconic fragrances and luxurious packaging.
The launch was held in the C&F store in Kota Kasablanka. Our influencer and media friends, dressed in batik are invited to experience the fragrance in an intimate event – getting first hand insight from the representative from Alexandre.J that traveled all the way from Paris. C&F invited the influencers to showcase their creative side in a small batik painting activity that they were able to bring home.
For C&F’s 30th anniversary, Alexandre.J created a perfume called Golden Batik. Alexandre.J Golden Batik is an embodiment of elegance and a special fragrance that tells a tale. It has an enticing aroma with freshness of fruits. Followed by the warmth and floral scents, closed with a touch of amber and musk that shows a vision of adulthood for the store’s 30th birthday. The perfume is now available for pre-order on C&F’s official website.
The packaging itself is a twist of Alexandre.J’s iconic packaging with gold and the kawung motif. An ode in their own way, to the richness of Java culture and arts.
Honoured to play a part in showcasing this amazing collaboration between C&F and Alexandre.J. ASA was responsible for inviting key opinion leaders as well as the media, ensuring the overall success of the event.
Other Project
asa
Senayan City’s Fashion Nation 2024: Navigating Generational Shifts in Indonesia’s Fashion Landscape
asa
Devialet Indonesia Unveiled Sound & Vision in Collaboration With Indonesian Creatives
Devialet Indonesia Unveiled Sound & Vision, a two-day cultural event exploring sound, design, and contemporary art in unison. Held at The Residence ONFIVE, Grand Hyatt Jakarta, this exclusive showcase took place on 17–18 December 2024 with distinction. The event celebrated the emotional power of artistic expression, seen through the premium lens of French audio innovation […]
asa
Adelle Universe 2024 Celebrates 11 Years with Fashion Show
Adelle Jewellery proudly launched Adelle Universe, a nationwide event from October to December 2024 to celebrate its 11th anniversary. The celebration travels across cities, like Bekasi, Bandung, and Palembang with major showcases in Jakarta, Surabaya, and Medan’s main atriums. Carrying the theme Adelle Universe, the event is divided into two imaginative realms: Land and Sea. […]
