Launch of Alexandre.J Golden Batik for C&F Indonesia

asa

3 Jul 2024

C&F is a known destination for perfumes and beauty in Indonesia. Celebrating their 30th birthday with a collaboration with Alexandre.J – A Paris based eponymous fragrance brand that is known for their iconic fragrances and luxurious packaging.

Launch of Alexandre.J Golden Batik for C&F Indonesia Launch of Alexandre.J Golden Batik for C&F Indonesia

The launch was held in the C&F store in Kota Kasablanka. Our influencer and media friends, dressed in batik are invited to experience the fragrance in an intimate event – getting first hand insight from the representative from Alexandre.J that traveled all the way from Paris. C&F invited the influencers to showcase their creative side in a small batik painting activity that they were able to bring home.

For C&F’s 30th anniversary, Alexandre.J created a perfume called Golden Batik. Alexandre.J Golden Batik is an embodiment of elegance and a special fragrance that tells a tale. It has an enticing aroma with freshness of fruits. Followed by the warmth and floral scents, closed with a touch of amber and musk that shows a vision of adulthood for the store’s 30th birthday. The perfume is now available for pre-order on C&F’s official website.

The packaging itself is a twist of Alexandre.J’s iconic packaging with gold and the kawung motif. An ode in their own way, to the richness of Java culture and arts.

The packaging itself is a twist of Alexandre.J’s iconic packaging with gold and the kawung motif. An ode in their own way, to the richness of Java culture and arts.

Honoured to play a part in showcasing this amazing collaboration between C&F and Alexandre.J. ASA was responsible for inviting key opinion leaders as well as the media, ensuring the overall success of the event.

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