Inspired by the idea of local wisdom of the Indonesian people, EVERY was born as a new local furniture and design brand, focusing on presenting creative innovations in design and furniture. Based on the principle of “Every day with a twist”, EVERY emphasizes the importance of the role and commitment to the values of creativity, innovation, collaboration and local crafts into contemporary interpretations relevant to the lifestyle of today’s consumers.
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“Problem-solving design is our foundation in creating the products and meeting the needs of today’s customers. We’re not just creating the physical product. We also bring storytelling to each creation. The ideas came from simple things in everyday life that can be bypassed. Through EVERY, we want to be the brand that focuses on furniture and lighting, interior accessories and every aspect is related to creativity and innovation,” tell Edward Tirtajasa, Founder EVERY, about the value behind EVERY.
Some of EVERY’s iconic works, for example, emerged from common things. These everyday products are transformed into modern furniture products using high-quality materials, increasing the added value of the product while still prioritizing functional factors.
EVERY is supported by three product and interior designers who share the same design vision and still have their own individuality and authenticity. Among them are Alvin Tjitrowirjo, Eugenio Hendro and Hendro Hadinata.
EVERY sees that the handcrafts that are done manually actually provide added value to the final product. Indirectly, these works are a form of appreciation from EVERY for the dedication of local craftsmen who have taken part in preserving Indonesian culture.
ASA was assigned to handle the open house of their first flagship store, “The House of EVERY-thing”, located at Jl. Fatmawati Raya 28C Jakarta Selatan.
We strictly arrange the offline media gathering during the pandemic by following health protocols. The media friends are welcome to chat directly with the people behind the brands and explore the store and products displayed during the session.
We are responsible for developing the press release and its media coverage monitoring.
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