SOUTH78: The New Creative & Collaboration Space from VIVERE
asa
- Tag:
- Furniture
- Creativespace
- Public Relations
- Creative Space
- Design
- Designer
- Local brand
- Start up
- Interior
28 Dec 2021
Inspired by creativity as the essence of lifestyle, SOUTH78 is a creative lifestyle hub that is expected to become the leading destination for various creative communities to share ideas and explore collaborative and collective solutions. The name of SOUTH78 shows the pride of being the community in the south area of Serpong, located in lots 7 and 8.
VIVERE, one of the major tenants who collaborated to support the birth of SOUTH78, has opened a VIVERE Experience and Collaboration Space with an area of more than 4,000 m2. Occupying a space on floors 3 and 3A, the VIVERE Experience and Collaboration Space is a one-stop solution destination for the interior needs of residential, office, hotel, restaurant and cafe interiors. The VIVERE Experience and Collaboration Space atmosphere, which houses up to 7 brands with various signatures and authenticities, becomes a relevant experience and collaboration space for multiple backgrounds of individuals who have a high appreciation of design and creativity.
SOUTH78 is an inclusive lifestyle creative hub run with the hope of covering various creative disciplines, such as architecture, interior design, graphic design, product design, culinary, to retail, to share positive roles with each other.
"VIVERE Experience and Collaboration Space is the first stage of VIVERE Group's transformation. We want to elevate and give the stage for more works of designers, craftsmen, or local brands who have always been a support system for the growth of the design industry," concludes VIVERE Group Creative Director Alvin Tjitrowirjo.
The media relationship management is handled by ASA, from arranging invitations, SOUTH78 visit and tour, story pitch and press release development, to monitoring media coverage.
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