BASE Serum: The New Babies from BASE Beauty

asa

BASE introduces Deep Sebum Control & Pore Clarifying Serum for every BASE friend dealing with various skin problems, including oily skin problems and acne. This serum works as prevention, treatment and protector. That way, skin problems can be resolved with tangible results and can protect the skin from future issues.

BASE is a local beauty brand that focuses on developing products from vegan and organic ingredients. Through this new serum, BASE invites consumers or other beauty enthusiasts to apply skincare suitable for their skin type and reminds them that everyone has their own uniqueness, such as skin colour and skin texture, including their skin type. At the launch of this serum, BASE also wanted to remind consumers that skin health is absolute “perfect skin is relative, healthy skin is absolute,” said Yaumi Fauziah, BASE’s founder and CEO.

 

This serum has many benefits but is still affordable.

This serum has many benefits but is still affordable. "GOOD DOES NOT HAVE TO BE EXPENSIVE," Said Ratih, Chief Product Officer from BASE.

The ingredients used by BASE serum are sourced from various parts of the world Bakuchiol from India, Japanese Knotweed from Japan, and Mastic Gum from Greece. These ingredients can be helpful as an anti-inflammatory, prevent sebum, fade acne scars, and minimize facial skin pores.

The ingredients used by BASE serum are sourced from various parts of the world Bakuchiol from India, Japanese Knotweed from Japan, and Mastic Gum from Greece. These ingredients can be helpful as an anti-inflammatory, prevent sebum, fade acne scars, and minimize facial skin pores.

As a PR Agency, ASA is responsible for handling the offline media event, developing press releases, creating the story pitch, arranging media gatherings, and monitoring media coverage.

Other Project

Opening Gucci Beauty in Indonesia
Opening Gucci Beauty in Indonesia

asa

Opening Gucci Beauty in Indonesia

Mahitala by Iwan Tirta Private Collection: Celebrating Indonesian Batik Art and Heritage in Modern Fashion
Mahitala by Iwan Tirta Private Collection: Celebrating Indonesian Batik Art and Heritage in Modern Fashion

asa

Mahitala by Iwan Tirta Private Collection: Celebrating Indonesian Batik Art and Heritage in Modern Fashion

On 21 November 2024, Iwan Tirta Private Collection, supported by BCA, proudly launched its latest masterpiece, Mahitala, at The St. Regis Jakarta. Meaning “great earth” in Sanskrit, Mahitala pays homage to Indonesia’s vast cultural and natural heritage. Through the timeless artistry of batik, the collection celebrates the soul of the archipelago with elegance and purpose. […]

Eddy Betty Couture 2025 Unveils LUMINESCENCE Collection
Eddy Betty Couture 2025 Unveils LUMINESCENCE Collection

asa

Eddy Betty Couture 2025 Unveils LUMINESCENCE Collection

Eddy Betty Couture: Luminescence brightens Jakarta’s fashion spotlight this season as Eddy Betty unveils the collection at Hotel Mulia Senayan’s grand and elegant ballroom. Importantly, the collection draws direct inspiration from sunlight’s shifting glow, translating natural brilliance into wearable art infused with romantic structural elements. Sunlight Becomes Couture Craftsmanship At the heart of LUMINESCENCE lies […]