BASE Serum: The New Babies from BASE Beauty
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29 Dec 2021
BASE introduces Deep Sebum Control & Pore Clarifying Serum for every BASE friend dealing with various skin problems, including oily skin problems and acne. This serum works as prevention, treatment and protector. That way, skin problems can be resolved with tangible results and can protect the skin from future issues.
BASE is a local beauty brand that focuses on developing products from vegan and organic ingredients. Through this new serum, BASE invites consumers or other beauty enthusiasts to apply skincare suitable for their skin type and reminds them that everyone has their own uniqueness, such as skin colour and skin texture, including their skin type. At the launch of this serum, BASE also wanted to remind consumers that skin health is absolute “perfect skin is relative, healthy skin is absolute,” said Yaumi Fauziah, BASE’s founder and CEO.
This serum has many benefits but is still affordable. "GOOD DOES NOT HAVE TO BE EXPENSIVE," Said Ratih, Chief Product Officer from BASE.
The ingredients used by BASE serum are sourced from various parts of the world Bakuchiol from India, Japanese Knotweed from Japan, and Mastic Gum from Greece. These ingredients can be helpful as an anti-inflammatory, prevent sebum, fade acne scars, and minimize facial skin pores.
As a PR Agency, ASA is responsible for handling the offline media event, developing press releases, creating the story pitch, arranging media gatherings, and monitoring media coverage.
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