BASE Serum: The New Babies from BASE Beauty

asa

BASE introduces Deep Sebum Control & Pore Clarifying Serum for every BASE friend dealing with various skin problems, including oily skin problems and acne. This serum works as prevention, treatment and protector. That way, skin problems can be resolved with tangible results and can protect the skin from future issues.

BASE is a local beauty brand that focuses on developing products from vegan and organic ingredients. Through this new serum, BASE invites consumers or other beauty enthusiasts to apply skincare suitable for their skin type and reminds them that everyone has their own uniqueness, such as skin colour and skin texture, including their skin type. At the launch of this serum, BASE also wanted to remind consumers that skin health is absolute “perfect skin is relative, healthy skin is absolute,” said Yaumi Fauziah, BASE’s founder and CEO.

 

This serum has many benefits but is still affordable.

This serum has many benefits but is still affordable. "GOOD DOES NOT HAVE TO BE EXPENSIVE," Said Ratih, Chief Product Officer from BASE.

The ingredients used by BASE serum are sourced from various parts of the world Bakuchiol from India, Japanese Knotweed from Japan, and Mastic Gum from Greece. These ingredients can be helpful as an anti-inflammatory, prevent sebum, fade acne scars, and minimize facial skin pores.

The ingredients used by BASE serum are sourced from various parts of the world Bakuchiol from India, Japanese Knotweed from Japan, and Mastic Gum from Greece. These ingredients can be helpful as an anti-inflammatory, prevent sebum, fade acne scars, and minimize facial skin pores.

As a PR Agency, ASA is responsible for handling the offline media event, developing press releases, creating the story pitch, arranging media gatherings, and monitoring media coverage.

Other Project

Onitsuka Tiger ULTI RS Series Redefines Performance
Onitsuka Tiger ULTI RS Series Redefines Performance

asa

Onitsuka Tiger ULTI RS Series Redefines Performance

The Onitsuka Tiger ULTI RS Series marks a bold step forward as the brand nears its 100th anniversary. Blending high fashion with sports performance, this collection redefines modern footwear for a generation that values both style and function. Onitsuka Tiger designed the ULTI RS Series for dynamic, multidimensional lifestyles that celebrate movement and self-expression. It […]

The Icons: Style in Denim
The Icons: Style in Denim

asa

The Icons: Style in Denim

The Levi’s “The Icons: Style in Denim” collection reimagines denim heritage with modern energy and bold design. It celebrates the brand’s legendary know-how while embracing fresh silhouettes, innovative features, and contemporary fits. For example, this collection revives the twentieth-century iconic 501® line such as the 501® 90s straight-leg with vintage relaxed fit, the 501® Curve […]

Trilogy of Books on Soto, Sambal, and Nasi Launched at Indonesia Pavilion, Expo 2025 Osaka
Trilogy of Books on Soto, Sambal, and Nasi Launched at Indonesia Pavilion, Expo 2025 Osaka

asa

Trilogy of Books on Soto, Sambal, and Nasi Launched at Indonesia Pavilion, Expo 2025 Osaka

Exploring Indonesia’s Culinary Heritage   On 18 September 2025, Indonesia Pavilion at Expo 2025 Osaka proudly launches a trilogy of books dedicated to three culinary icons: Soto, Sambal, and Nasi. The trilogy of books—Discover Our Streets Through Soto, Discover Our Kitchens Through Sambal, and Discover Our Fields Through Nasi—invites readers into Indonesia’s flavorful world. Each […]