MMK X 007: Michael Kors is Hiring a New Agent.
asa
30 Dec 2021
BRAND ASSIGNMENT
Spreading awareness of the first Michael Kors collaboration with 007 film franchise featuring capsule edition by inviting KOLs and media friends.
EXPECTED OUTPUT
- KOL Management
- Media Relations
- PR Management
Michael Kors is here with good news for James Bond movie lovers. MK’s first collaboration with the 007 film franchise was to launch a limited edition product with black and gold nuances. The products exhibited by MK are some of the products that appear in the film which are an attraction for visitors to see directly in the store.
To increase the traffic in store, MK invites many social media fashion influencer to attend the event and spreading the news to their followers regarding MK’s collaboration with James Bond franchise, 007. To liven up the atmosphere, DJ Patricia Schuldtz is invited and plays her mixtape using James Bond main theme song during the event.
This collection only comes with 10 pieces per item, including bags, t-shirts, sling bags, jeans, and shoes. All items are black and gold shades that add to the impression of glamour and luxury.
Goodies provided in a takeaway box are distributed to KOLs, VIPs, and loyal customers, containing cocktails, juices, and macaroons that guests could be enjoyed directly in the store or bring back home.
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