Our Brands – Novesta
What Makes Novesta Authentic?
The Novesta Brand dates back to the 1930s, when the famous shoemaker Jan Antonin Bata opened a new factory in the small town of Partizánske in the middle of Slovakia.
Over time, Novesta has become one of the best-loved and most popular brands throughout Europe. Novesta’s unique sneakers, which pair imaginative design with timeless sophistication, are a favorite around the world.
At Novesta, we are extremely proud of the tradition, heritage, and quality of our hand-made shoes. Novesta sneakers are celebrated among stylish women, men and children. Their sporty look offers uncompromised comfort and simple, classic styling.
The concept is timeless design, enviromental friendly materials, highest quality, hand-finished by skilled craftsmen and iconic trademark.
The Collection
Started out from their lifestyle needs as a couple and young parents, Boedi Basoeki and Aisyah Iskandar are always on the lookout for alternative solutions with good design and good quality that can be obtained at an accessible price point. Inspired by how heritage brands cultivate their narrative, they seek original stories at the heart of the things that they acquire.
Seeing the industry’s gap for a provider of such, they then decided to partner up in 2017, consolidating the communication agency ASA and its sister, the lifestyle and retail distributor company In Alphabetical Order, under Alphabet Company. And with it, they started to share stories that matter through both its services and brands.
Started out from their lifestyle needs as a couple and young parents, Boedi Basoeki and Aisyah Iskandar are always on the lookout for alternative solutions with good design and good quality that can be obtained at an accessible price point. Inspired by how heritage brands cultivate their narrative, they seek original stories at the heart of the things that they acquire.
Seeing the industry’s gap for a provider of such, they then decided to partner up in 2017, consolidating the communication agency ASA and its sister, the lifestyle and retail distributor company In Alphabetical Order, under Alphabet Company. And with it, they started to share stories that matter through both its services and brands.
Started out from their lifestyle needs as a couple and young parents, Boedi Basoeki and Aisyah Iskandar are always on the lookout for alternative solutions with good design and good quality that can be obtained at an accessible price point. Inspired by how heritage brands cultivate their narrative, they seek original stories at the heart of the things that they acquire.
Seeing the industry’s gap for a provider of such, they then decided to partner up in 2017, consolidating the communication agency ASA and its sister, the lifestyle and retail distributor company In Alphabetical Order, under Alphabet Company. And with it, they started to share stories that matter through both its services and brands.
Started out from their lifestyle needs as a couple and young parents, Boedi Basoeki and Aisyah Iskandar are always on the lookout for alternative solutions with good design and good quality that can be obtained at an accessible price point. Inspired by how heritage brands cultivate their narrative, they seek original stories at the heart of the things that they acquire.
Seeing the industry’s gap for a provider of such, they then decided to partner up in 2017, consolidating the communication agency ASA and its sister, the lifestyle and retail distributor company In Alphabetical Order, under Alphabet Company. And with it, they started to share stories that matter through both its services and brands.
Started out from their lifestyle needs as a couple and young parents, Boedi Basoeki and Aisyah Iskandar are always on the lookout for alternative solutions with good design and good quality that can be obtained at an accessible price point. Inspired by how heritage brands cultivate their narrative, they seek original stories at the heart of the things that they acquire.
Seeing the industry’s gap for a provider of such, they then decided to partner up in 2017, consolidating the communication agency ASA and its sister, the lifestyle and retail distributor company In Alphabetical Order, under Alphabet Company. And with it, they started to share stories that matter through both its services and brands.
Started out from their lifestyle needs as a couple and young parents, Boedi Basoeki and Aisyah Iskandar are always on the lookout for alternative solutions with good design and good quality that can be obtained at an accessible price point. Inspired by how heritage brands cultivate their narrative, they seek original stories at the heart of the things that they acquire.
Seeing the industry’s gap for a provider of such, they then decided to partner up in 2017, consolidating the communication agency ASA and its sister, the lifestyle and retail distributor company In Alphabetical Order, under Alphabet Company. And with it, they started to share stories that matter through both its services and brands.
