Feel the Joy of Holiday with MICHAEL KORS

asa

29 Dec 2021

BRAND ASSIGNMENT

Welcoming the holiday by spreading awareness of the MK new Year-End Collection. Invited KOLs and all loyal customers to celebrate the joy of holiday and increasing traffics inside the store by giving free snacks through Vending Machine prepared in store.

EXPECTED OUTPUT

  1. KOL Management
  2. PR Management

At the end of 2021, Michael Kors launched a year-end collection. Coinciding with the Christmas and New Year holidays, Michael Kors invited KOLs and their loyal customers to celebrate the holidays together and at the same time showcase their new collection.

To enliven this event, the Court also invited several KOLs and social media fashion influencers such as Ayu Gani, winner of the Asian Next Top Model, and Bella Clarisa who is a fashion student and also a fashion influencer who is active on Instagram. They came wrapped in clothing from Michael Kors from head to toe.

To increase the traffic inside the store, DJ is invited to liven up the atmosphere with Christmas mixtape during the event.

To increase the traffic inside the store, DJ is invited to liven up the atmosphere with Christmas mixtape during the event.

Feel the Joy of Holiday with MICHAEL KORS Feel the Joy of Holiday with MICHAEL KORS

Dare to try new things, Michael Kors presents a vending machine as a medium for giving free snacks such as chocolate, cookies, and marshmallows.

Dare to try new things, Michael Kors presents a vending machine as a medium for giving free snacks such as chocolate, cookies, and marshmallows.

Other Project

The House of EVERY-thing
The House of EVERY-thing

asa

The House of EVERY-thing

“Problem-solving design is our foundation in creating the products and meeting the needs of today’s customers. We’re not just creating the physical product. We also bring storytelling to each creation. The ideas came from simple things in everyday life that can be bypassed. Through EVERY, we want to be the brand that focuses on furniture […]

Laura Mercier Celebrating Individuality with Its World-Famous Flawless Face
Laura Mercier Celebrating Individuality with Its World-Famous Flawless Face

asa

Laura Mercier Celebrating Individuality with Its World-Famous Flawless Face

Welcoming The First Boutique of Sisley Paris in Jakarta
Welcoming The First Boutique of Sisley Paris in Jakarta

asa

Welcoming The First Boutique of Sisley Paris in Jakarta