BOSS and Samsonite proudly announce their latest collaboration through the innovative “Departure” campaign, marking the launch of an exclusive capsule collection of aluminum luggage. This campaign not only highlights the shared values of both brands—classic design, premium quality, innovation, and distinctive finishing—but also introduces a unique creative approach with a giant suitcase as the central element.
The “Departure” campaign focuses on the concept of boundless travel possibilities. With an unexpected creative idea, the campaign features travelers entering a giant suitcase, illustrating the essence of limitless possibilities offered by the BOSS and Samsonite collaboration. This luggage collection combines style and functionality, inspiring travelers to enjoy every moment of their journey with confidence and spontaneity
This capsule collection comes in several models, including Cabin, Check-in luggage in medium and large sizes, and the Trunk model. All products in this collection are available in limited quantities and sold exclusively at selected stores such as Senayan City, Grand Indonesia, Plaza Indonesia, Terminal 3 Domestic Departure, and Sogo Pondok Indah Mall 2. The collection is also available for purchase through Samsonite Indonesia’s official website at [www.samsonite.co.id] ( http://www.samsonite.co.id ).
Through this collaboration, ASA contributes to its success by serving as the media relations partner. BOSS and Samsonite present a travel solution that combines high aesthetics and functionality. The “Departure” campaign is proof that when two major brands join forces, they can create products that not only meet expectations but also push the boundaries of innovation.
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