Laura Mercier Celebrating Individuality with Its World-Famous Flawless Face

Acknowledge as a pioneer of the world-famous flawless face beauty brand, Laura Mercier celebrates individuality by opening its first freestanding store in Southeast Asia. Located in Plaza Indonesia Level 2, Jakarta, the store became the destination for the makeup lover who loves creating fresh skin and effortless results.

For over two decades, Laura Mercier has consistently transformed the beauty industry with her award-winning innovations and cult-favourite formulations, including Translucent Loose Setting Powder, Pure Canvas Primer, Tinted Moisturizer, Secret Camouflage Concealer and Caviar Stick Eye Color – each beloved across the world and staples in the kits of leading makeup artists globally.

The brand is a partnership with PT. Aroma Abadi to grow the market in Indonesia. The pink-dominated boutique is accompanied by bright lights from all directions and filled with LEDs, making the boutique an exciting place to explore primers, setting powders and other makeup essentials. The boutique merchandises the products excellently.

The scope of works of ASA is the event organiser and public relations. We ensured a seamless event for the launch event held at the Laura Mercier Boutique and the reception at Lamoda, Plaza Indonesia. We also demand to furnish worthwhile media coverage and influencers’ social media posts. The guests enjoy the personalised engraved powder case and the artistry demonstrations from Lilian, Orveon’s Regional Arts and Education Director.