BRAND ASSIGNMENT
Welcoming the holiday by spreading awareness of the MK new Year-End Collection. Invited KOLs and all loyal customers to celebrate the joy of holiday and increasing traffics inside the store by giving free snacks through Vending Machine prepared in store.
EXPECTED OUTPUT
- KOL Management
- PR Management
At the end of 2021, Michael Kors launched a year-end collection. Coinciding with the Christmas and New Year holidays, Michael Kors invited KOLs and their loyal customers to celebrate the holidays together and at the same time showcase their new collection.
To enliven this event, the Court also invited several KOLs and social media fashion influencers such as Ayu Gani, winner of the Asian Next Top Model, and Bella Clarisa who is a fashion student and also a fashion influencer who is active on Instagram. They came wrapped in clothing from Michael Kors from head to toe.
To increase the traffic inside the store, DJ is invited to liven up the atmosphere with Christmas mixtape during the event.
Dare to try new things, Michael Kors presents a vending machine as a medium for giving free snacks such as chocolate, cookies, and marshmallows.
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