Pop-up Store Collaboration with FFFAAARRR

Our second Pop-up store in Indonesia is now available at Ashta District 8. For this Pop-up store, we collaborated with FFFAAARRR, a design practice established in 2017 by Fauzia Evanindya, Andro Kaliandi, and Azalia Maritza.

The practice believes in the freedom of playing around with different styles, tweaking geometrical forms, narrating fun spatial sequences, and trying out non-building materials.

The base or ideas that serves as a guideline to the Pop-up store’s design includes:

Starting the Day

This idea means to be authentic by proposing the thought that the Pop-up store design should imitate a feel that symbolizes starting the day by filling water in the kitchen, correlating to the brand 24Bottles.

Notches (Takikan)

Having limited space requires us to think creative. The best option to maximize the limited space is by creating notches or takikan, which essentialy means creating an angular cut, indentation, or slit in an object, surface, or edge. These indentations then can be used as a space to display the products.

Impermanent

Using the Japanese term Wabi-sabi, a way of living that focuses on finding beauty within the imperfections, we developed the idea to keep things impermanent. By doing this, the products displayed can be moved or switched easily and freely without any restrictions.

Modular

With the idea of green development in mind, the stainless steel material that is used for the Pop-up store is created using a V-Cut technique which makes it easier to tore apart or re-use.

After creating the base guideline, comes the sketch development for the Pop-up store. Starting from the floor plan or location of the store, the size and layout in mind, the materials as well as colour choices, and finally the colored version of the sketch layout including the descriptions.

The details are also provided in the forms of cashier area, sliding glass without keys for the product displays, lighting details, storage positions, and logo placement.

Finally comes the visualization, by making a perspective image, FFFAAARRR managed to show a life-size comparison how the Pop-up store would look with people standing next to it.

Here are the comparison of the perspective image vs the actual Pop-up store: