Welcoming The First Boutique of Sisley Paris in Jakarta

The French brand known for its skincare, makeup, and fragrance is welcoming its first flagship store in Indonesia. The brand that focuses on plant-based quality with high performance opened its first boutique at Plaza Senayan, Jakarta. Sisley started as a D’Ornano family business from France, has grown into an international company for almost 50 years and is one of the leading brands in the skincare, makeup, fragrance, and hair care industry.  

Operated in Indonesia under PT. Aroma Abadi, the boutique dominated by white, adds a refreshing atmosphere, making it easier for customers to choose products according to their skin essentials. The new boutique presents Sisley’s flagship products, including skincare, makeup, fragrance, and hair care. From consultation tables, lounges with sofas and treatment rooms are available to make it easier for customers to choose products according to their needs. 

ASA was assigned as the event organiser and public relations. Responsible for the event production (from table setting and flower arrangement to product and brand display), to running the event management to ensure a seamless rundown held at Sisley Boutique Plaza Senayan and The View Steak Bar, Fairmont Hotel Jakarta while enjoying the music from DJ Stefanie Hariadi. In Public Relations, we manage 1-on-1 interviews, media presentations and KOLs handling. The objective is to achieve valuable conversations through media coverage and influencer social media posts.