Eddy Betty Couture 2025 Unveils LUMINESCENCE Collection
asa
3 Jun 2025
Jakarta’s fashion scene is set to glow this season as Eddy Betty debuts his latest couture line, LUMINESCENCE, at the elegant Ballroom of Hotel Mulia Senayan. Drawing direct inspiration from the sun’s ever-shifting glow, Betty has crafted gowns that translate natural light into wearable art, marrying bold structural design with romantic detail.
At the heart of LUMINESCENCE lies a fascination with sunlight’s journey—its shimmer across ocean waves, rhythmic play among fishermen’s nets, and the serene geometry of fish cages. Betty captures these moments through meticulous cutting techniques and handcrafted embellishments. Every fold and pleat in the gowns echoes the movement of waves, while unexpected metal, resin, and polymer appliqués reflect light much like sunbeams dancing on water.


The collection’s silhouettes balance architectural precision with sensual contours. Sharp proportions and sculptural lines sit alongside soft draping and fluid textures. Silks and chiffons flow like liquid light, while lamé and metallic lace inject an industrial edge. Betty’s mastery of classical haute couture—evident in fine hand embroidery and corsetry—anchors the designs in tradition, even as they push boundaries with avant-garde ornamentation.
Accessories for the show come courtesy of Rinaldy A. Yunardi, whose statement headpieces and jewelry underscore the collection’s luminous theme. Makeup director Donny Liem opts for dewy, highlighted skin and glossy lips, enhancing each model’s natural radiance. Guided by fashion show director DJAFAR, the runway experience promises cinematic flair, from smoke effects to a dramatic reveal curtain.


The event benefits from a collaboration of industry partners, including Brani Water, which provides refreshing touches backstage, and 1001 by Kiki Siantar Huillet & Uma Hapsari, whose couture shoes complete every look. Technical support by HNS Pro Audio and LXE Moments ensures flawless sound and lighting, while creative contributors like Chroma Project and X Set Studio bring the concept to life.
Eddy Betty’s journey began in the performing arts, a foundation that informs his theatrical approach to fashion. After honing his skills at the prestigious Ecole de la Chambre Syndicale de la Haute Couture in Paris and working with European houses, he returned to Indonesia to establish his label. Renowned for wedding gowns and eveningwear, Betty excels in drapery and embroidery, with corsetry as his signature forte.


LUMINESCENCE marks a luminous milestone for Eddy Betty Couture, showcasing the designer’s ability to fuse art, architecture, and elegance under one sunlit umbrella.
ASA had the opportunity to manage the media relations for Eddy Betty Couture 2025: Luminescence. We gathered key media partners to spotlight this fashion showcase, ensuring coherent media handling and meaningful engagement. Our efforts amplified the event’s elegance and innovation, reinforcing Eddy Betty’s reputation in Indonesia’s haute couture scene.